Wix vs new.website: Template Prison vs AI Freedom
Wix has democratized web design with its drag-and-drop approach, making it possible for anyone to create a website. But after helping businesses migrate from various platforms, we have seen how Wix's limitations often force compromises that hurt long-term success.
The Template Trap
Wix offers 900+ templates, but here's what they don't tell you: once you choose a template, you're locked in forever. Want to switch? You'll need to rebuild your entire site from scratch.
new.website generates unique designs tailored to your business, and you can completely redesign your site anytime with a simple conversation.
Performance: Architecture Matters
Wix generates bloated code and forces you to load their entire framework, whether you need it or not. This affects overall site performance.
Performance Approach Comparison
Wix Approach:
- • Heavy framework loading
- • Bloated generated code
- • Many unused features loaded
- • Complex page structure
new.website Approach:
- • Clean, optimized code
- • Static site generation
- • Only necessary code included
- • Streamlined structure
SEO: Where Wix Falls Short
While Wix has improved its SEO capabilities, fundamental limitations remain:
- URLs still contain unnecessary parameters
- Limited control over technical SEO elements
- Mobile performance often poor
- Complex HTML structure affects crawling
new.website generates clean HTML with built-in SEO optimization and better search engine compatibility.
The Wix ADI vs AI Comparison
Wix offers ADI (Artificial Design Intelligence), but it's essentially an advanced template selector. Here's the difference:
Wix ADI
- Selects from existing templates
- Limited customization options
- Same underlying Wix limitations
- Still requires Wix editor knowledge
new.website AI
- Generates unique designs from scratch
- Unlimited customization through conversation
- Clean, optimized code output
- No platform knowledge required
Pricing Transparency
Wix's “free” plan comes with significant limitations that force most businesses to upgrade:
Wix Free Plan Reality:
- • Wix ads on your site
- • Wix subdomain (yoursite.wixsite.com)
- • Limited storage and bandwidth
- • No e-commerce
- • No custom domain
new.website's free plan includes your own domain, no ads, and all core features with a much better value proposition.
Mobile Experience
Wix requires separate mobile editing, and many users struggle to create mobile experiences that match their desktop sites. The mobile editor is complex and often produces inconsistent results.
new.website generates responsive designs automatically, ensuring your site looks perfect on every device without any additional work.
Small Business Success
“I spent weeks trying to make my Wix site look professional. It always felt like I was fighting the platform. With new.website, I just described my business and got exactly what I wanted in minutes. The difference in quality is obvious.”
— Maria S., Local Restaurant Owner
When Wix Still Works
Wix can still be appropriate for:
- Hobby websites where SEO and modern features don't matter
- Users who enjoy spending time tweaking designs
- Very specific use cases that match existing templates perfectly
The Bottom Line
Wix democratized web design, but its limitations have become barriers for serious businesses. Template restrictions, performance issues, and complexity mask make it harder to succeed online.
new.website offers true freedom: AI that understands your business needs and creates professional, SEO-optimized websites without the traditional compromises.